A target audience is the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your advertising campaigns. Instead of trying to speak to everyone—which often results in speaking to no one—defining a target audience allows you to focus your resources on individuals who share common traits, interests, and needs. Target Audience vs. Target Market
While closely related, these two concepts operate on different scales:
Target Market: The entire broad population of consumers a business intends to sell to. For example, a sports brand’s target market might be “all marathon runners”.
Target Audience: A highly specific, narrowed-down group within that target market. Using the same example, if the brand runs a promotion for its Boston store, the target audience narrows to “prospective runners in the Boston Marathon”. Key Components of an Audience Profile
To truly understand a target audience, businesses analyze consumer data across several critical buckets: How to Identify Your Target Audience in 5 steps – Adobe
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